Is there a further revenue stream for carmakers given the development of smarter infotainment systems?
Another possible revenue stream for carmakers is selling data. Data about drivers can be really meaningful to several stakeholders. For example, insurance companies find it very profitable to reduce risk by selecting policies and offering discounts based on driving style. A safe driver who is willing and able to provide data about his driving makes an attractive client for an insurance company, allowing them to reduce the cost of insuring against accidents. Insurance companies will pay to gain access to clients of this kind. Thus, the car-maker can get the business of generating leads for insurance companies, and creating a marketplace for insurance services. Selling data can also be relevant for car dealers and providers of map services as well.